FarmerHood

Arriba! creative agency developed the FarmerHood charity platform brand, which raises money from abroad to help Ukrainian farmers affected by Russian aggression. As part of the project, the team created a strategy, name, slogan, logo, corporate style, and also filmed a presentation video showing the real consequences of enemy shelling for Ukrainian farmers.

A group of top executives from Ukrainian agrochemical companies, who were once fierce competitors during peaceful times, turned to Arriba! for help. Our goal was to create a charity platform where American and European farmers could help their Ukrainian colleagues overcome these challenging times.

To start our research, we looked at the Western agricultural market, where we found an important insight: despite farmers competing for buyers, they are quick to help each other during times of crisis. Currently, they have a strong desire to support their Ukrainian colleagues. However, there is one catch — they don’t want to send money to a fund without knowing exactly where their donations will go.

We had an idea for a platform enabling American farmers to donate to specific Ukrainian agrarians. This was inspired by the urgent needs of Ukrainian farmers, ranging from new equipment to support for the families of workers who went to defend Ukraine.

On the platform, Ukrainian farmers can leave their requests for urgent needs, and we ensure that every dollar donated is spent on exactly what is needed most. This way, we can help support Ukrainian farmers and their families during these challenging times.