Absurdity Meets Creativity in Setapp ads

Radioaktive Film created ads that emphasize the benefits of the new Family Plan for Setapp. Setapp is an independent subscription service for macOS and iOS applications by MacPaw.  Helping is caring. But in Radioaktive Film’s ironic global brand campaign for Setapp, helping leads to appalling high costs. The two new ads emphasize the benefits of

MOVA beer for conversation

RGB idea group and Nevgamovni created an engaging spokesperson out of a beer bottle for the advertising campaign of MOVA Dnipro-based brewery. The creatives chose to focus on the brand’s essence and philosophy rather than just the ingredients. After all, in Ukrainian, MOVA means «language». Two agencies collaborated on the advertising campaign – one from

Puberty and personal space  

Entrant name: ISD Group   Advertiser: UNFPA Ukraine Award — Contest — Category: There is no sex education in Ukrainian schools. So instead of discussing sex without shame and based on proven facts, teenagers «learn» through porn and bloggers’ advice. But the sex topic at this age is not only about the body. It is about

Hugs

Entrant name: SHOTS Advertiser: KYIVSTAR Award — Contest- Category: Bronze — Peace — Film   War means family splitting, destroyed houses, air alerts, black-outs and everlasting months of anticipation. It also means unstable internet and phone connection, because communication towers are being attacked. But Kyivstar keeps rebuilding every broken tower, so that you will always have