Wishlist brand strategy

directa bureau was tasked with creating a comprehensive brand strategy, which included naming, visual identity, and packaging design. Wishlist – Everyday Skincare Treats is a vibrant skincare brand for young women, offering a sense of lightness, freshness, and femininity. The brand stands out for its affordable pricing and trendy active ingredients, providing excellent value for

Branding for the new Ukrainian alcohol brand «SPICER»

Meet SPICER. It is the Ukrainian manufacturer of gins, liqueurs, and tinctures, i.e. products from the 18+ category.  We created a corporate identity with illustrations, collages, gift wrapping, branded clothing, and POS products. We wanted to be bold, aesthetic, and mature in our creativity.  We started with the strategy. The basis for visual communication was

Branding of the new wine Bakota Hills

Vandog Agency created the branding for the new wine Baсota Hills.  A group of passionate winemakers, in collaboration with renowned winemaker Bohdan Pavliy, launched this brand. Grapes grown on the unique soils of the Podilsk Tovtry allow for the production of remarkable single-varietal wines and interesting blends.  Vandog Agency’s strategists researched the history of Bakota

Rebranding of the Fora grocery chain

The creative agency Taktika carried out the rebranding of the Fora grocery store chain. Fora is a neighborhood grocery chain that has been operating in Ukraine for over 20 years and includes more than 340 stores. Recent changes in the country pushed Fora to adapt its strategy. The company revamped its approach by categorizing its