TEXT REVIEW OF AD CREATIVITY FOR SUMMER 2023

Bickerstaff.734 сreative agency, in collaboration with MOКО digital agency, crafted a touching story for the Halychyna Carpathian yogurt. This yogurt via its own lid can see the heroic Ukrainians – defenders, volunteers, and rescuers.

Isobar Ukraine has developed a campaign for lifecell mobile operator, with the motto being «communication conquers all». The importance of staying in touch with family and friends for Ukrainians is hard to overestimate. It’s not just about communication, it’s about emotion and care.

UTC FILM produced a fantasy video for Maluk AM children’s ice cream. The video is part of the advertising campaign for Lasunka ice cream manufacturer, which features Yevhen Komarovsky well-known Ukrainian pediatrician.

McCann Kyiv and ESSE Production House have created a new video for Seth & Riley’s Garage Fun Zero by Carlsberg Ukraine. The absence of alcohol means no limits and maximum fun everywhere – declare the creators of the ad.

Radioaktive Film production company created  ads that emphasize the benefits of the new Family Plan for Setapp. The ads use absurd scenarios that dramatize the direct meanings of common requests.

RGB idea group and Nevhamovni have turned a beer bottle into an engaging conversationalist in the ad for MOVA Dnipro-based brewery. This time, the creatives chose to focus on the brand’s content and philosophy rather than the ingredients. After all, MOVA in Ukrainian means «language».

Brain Tank created the identity for the Ukrainian Central Naval Museum, which has been discovering and preserving the treasures of the Black Sea for 20 years. The task was to reflect in the identity that most of the Museum’s exhibits lie at the bottom of the sea and cannot be easily seen.

Postmen has rebranded the initiative for adopting mixed-breed animals from CLUB 4 PAWS premium pet food brand by Kormotech. Look 4 Paws has taken on the task of popularizing adoption by showcasing the uniqueness of animals as individuals with their own personalities.

Aprostir marketing agency has refreshed the corporate style of Crabs Kids, a premium-class store for children’s strollers, car seats, bicycles, and accessories. The foundation of the identity is formed by smooth path-like lines, as the stroller is a child’s first mode of transportation.

FBA branding agency has redesigned the name block of the well-known Mutant Football League game for a group of developers from the United States and the United Arab Emirates. The game loved by many people has received a sequel and a new logo.

Arriba! creative agency developed a name, logo, brand identity, and tone of voice for the Cowabunga Sandwich Station.

perfectly boring design studio created the identity for the Embroidery Day in Croatia. In order to showcase the Ukrainian culture to foreigners who may know little about the country, the designers utilized patterns from the «plakhta» that is a part of the traditional Ukrainian women’s attire, which was crafted from checkered fabric with a pattern inside each piece.

Taktika creative agency has developed a new dynamic visual style for communication with the Intertop clothing store. The task was to create a design system that is easy to perceive and functional.

Be—it Agency and the Suziria Group opened the mural «Family for a Four-Legged Friend» to draw attention to the problem of homeless animals and the importance of adopting pets.The main character of the mural’s sketch is animal volunteer Anastasia Tykha, who, together with her husband, saved about 30 animals, including dogs with disabilities, from war-torn Irpin. At the day of mural opening, a press-conference was organized for media and influencers.

Fedoriv Agency has created the campaign «There will be no monsters in the capital» to support the Kyiv Zoo on behalf of the animals that had to be evacuated from shelling in various cities of Ukraine.

FBA branding agency has developed and implemented a unique identity for Ukrainian cryptocurrency Pirate Cash. The set of materials includes a new branded logo, branding of the Pirate Place infotainment platform, web design, branded banners for social networks, souvenir products, a series of illustrations and a set of charismatic characters for Telegram stickers. Additionally, a batch of silver coins was minted for VIP clients.

Lazarev.agency and Brights conducted a redesign of the website for the charitable foundation of Serhiy Prytula. The updated site has become a platform that conveniently and effectively unites the foundation’s two main areas of activity – military and humanitarian assistance – and encourages people to donate seamlessly both within Ukraine and beyond its borders.

Axicube UI/UX design agency has improved the interface of the MineFree military-tech application, through which people can track or report mine-related dangers, as well as other suspicious and explosive items. The enhancements have made the application user-friendly and equally understandable for children, youth, adults, and elderly individuals.

SAPHIRA creative agency, together with the historian Igor Poluektov, created Histogram website to fill in historical gaps. The main feature of the Histogram website is an interactive timeline with all well-known events and gaps in the history of Ukraine: from the appearance of the first humans to the present day.

I AM IDEA сreative agency, in collaboration with Uklon product IT company, unveiled a creative campaign, paying homage to the most recognizable advertisements in the Ukrainian market. All in order to showcase the multifunctionality of their service and its accessibility to everyone.

idealers marketing agency developed an advertising campaign for Spraga kombucha brand. A large percentage of people have never even tasted this beverage, and most have a stereotypical perception of it. To change this situation, the campaign’s idea and message were developed – «SUDDENLY IT’S YOURS».

Arriba! creative agency from Kharkiv, together with the cement brand Cemark, has launched an advertising campaign that highlights the unshakeable resilience of Ukrainian builders’ spirit. Through their collaborative efforts, they’ve crafted a message that turns the cement brand Cemark (which united three cement plants in 2021) into a symbol of strength and confidence for the future.

AdShot Creative has created a dynamic summer commercial for the new beer brand, Señor Cartel.

Fedoriv Agency has created an advertising campaign for Ukravit Ukrainian plant protection product manufacturer, which, in collaboration with Piel cosmetics, has released the first human protection product in the form of a sunscreen called «Tin» (Shadow in English). The campaign features bare agricultural workers, as harvesting is not only a responsibility but also a unique «agro-tan».

TS/D creative agency and Artem Gusev designer created a promo for the «Kyivska Sotka» bike marathon in honor of Ukraine’s Independence Day. The idea of unity, putting in extra effort for a collective victory, is embodied in the image of a bicycle trident, which moves forward with the force applied to the pedals.

Rocketmen agency developed the communication for the exhibition of the «Perevtilennya» project, a charitable initiative that transforms weapons into art objects. The agency created the project’s logo and interactive posters.

provid сommunications agency, which is part of the agama agency group, developed a campaign for the National Psychological Support Line. The main idea of the campaign was to assist in finding light in life, and the image of light became the central theme.

Gres Todorchuk and Bambuk Production have launched an informational campaign for the International Day for the Elimination of Sexual Violence in Conflict. Unfortunately, there are hundreds, or perhaps even thousands, of cases and stories of Ukrainians. Therefore, the goal of the campaign is to draw attention to the issue and inform Ukrainians about the possibility of seeking help from the Centers for Rescued Victims.

Patsany Agency creative agency developed the name, brand line, and identity that form the basis of the communication platform for RESEX, addressing the return to sexual life after combat injuries. The campaign was developed in collaboration with the organization «Veteran Hub» with the aim of drawing attention to the topic of sexuality in a military context, particularly among veterans who have injuries and amputations.

The unicorn agency created visuals to help volunteers raise donations. The series is dedicated to Ukrainian cities that continue to live during the war, after every day of shelling of civilian infrastructure by Russia. The characters who heal and restore these buildings represent Ukrainians reflected in Maria Prymachenko style through the prism of color, folklore creatures and national patterns.

plusone social impact communication agency and the Free Legal Aid System have launched a campaign to provide legal support for victims of domestic and sexual violence during the war. The campaign message «Stand by to Help» has become the core of the Free Legal Aid System’s communication.

KYIFORNIA creative agency, in collaboration with the Ukrainian Institute with support from USAID in Ukraine, has launched the international campaign «Postcards from Ukraine» to inform the world about the deliberate destruction of objects of Ukrainian culture that convey the history not only of the Ukrainian people but also of the entire European civilization. To showcase the scale of the destruction, the teams created 100 postcards, a series of 8 videos, exhibitions in 30+ countries, collaborations with influencers on Instagram, and special projects with Ukrainian and foreign media.

Be—it Agency has created a campaign for FMC Corporation to help demine Ukrainian farmland.  The Agency formulated the core concept of the Cultivating Freedom campaign — to make Ukrainian fields free and safe from landmines, bombs, and shells.

Adsapience creative agency and PUMB Bank created «Unconditional Support» project to help Ukrainians switch to their native language and improve their language skills. To achieve this goal, the agency created a motivational platform with a chatbot and YouTube podcast.

Be—it Agency developed an influencer project for Philips Lumea to prove that photoepilation is not only for model-looking flawless girls but also for women with a real body. And cooperated with opinion leaders who broadcast the ideas of body positivity, self-love and comfort in their bodies in their blogs.

Vivid brand content hub, in collaboration with the Sony Polska brand, created vibrant influencer-driven communication on Instagram for the new Sony SRS-XG500 portable speaker.

WARTO communication agency launched a blogger campaign for the launch of three new yogurts – «Bulgaria», «Greece», and «Turkey» from the brand «Na Zdorovie». The campaign demonstrated that behind the new products of the «Na Zdorovie» brand, there is an entire culture of yogurt consumption, unique to each of the represented countries.