BRIEF REVIEW OF AD CREATIVITY

Adshot Creative conceptualized and developed creative ideas for Acino’s product, Cardiomagnyl Tandem. And then created animated video advertisements in 30-, 15-, 10-, and 6-second formats. The videos showcase the remarkable work the human heart accomplishes every day and underscore how Cardiomagnyl Tandem helps it continue performing its essential, extraordinary role.

OMG Agency crafted an inspiring video for young, ambitious Ukrainians interested in internships at Silpo. Dumy Creative Studio’s mission was to inspire and reassure them, emphasizing personal growth, support, and confidence. The agency crafted the video showcasing the development and pride of youth at Silpo, breaking career start barriers. The result was a powerful message: «Everyone has a place at Silpo.» The campaign resonated with the youth, encouraging many to take their first career steps.

Bickerstaff.284, in collaboration with Electric Sheep Film studio, produced videos for Carpathian Yogurt by TM «Galychyna», featuring the unique ancient Ukrainian tradition of communication known as «egokannya».

Postmen created a sensual video about beauty, love, tenderness, and passion for the LOVARE tea brand.

Bambuk Production created a video for Haister Gin – Ukrainian Dry Gin. Haister is the old Ukrainian name for the white stork. Ukrainian authenticity and spirit are at the core of the brand.  

In the video, the youth folk band ShchukaRyba performs «Zhnivna» – a traditional folk song from the village of Vovchok in the Chernihiv region.

I AM IDEA developed communication for the Ministry of Economy of Ukraine’s «National Cashback» project supported by Visa. The video highlighted the benefits of the national cashback program, with the campaign slogan: «Everyone wins when you buy Ukrainian.

aprostir agency launched the freshly created Deus store brand and built a communication strategy between the store and the city. Deus is a new store of tiling, bathroom appliances and flooring. Carefully picked tiles, floor materials or bathroom appliances are what turn a space into a home and fill it with life. So the creative  team imagined a bathtub, tile or faucet as new family members.Like caring elves they make a cozy and warm atmosphere at home.

Adshot Creative created a design for the LotoTUT lottery. The agency has developed a concept that simultaneously fulfills two key functions: branding and the organization of a logistical pathway at points of sale. This solution is ideal for stores and gas stations overwhelmed by branding elements.

MAKE SENSE created the brand and business strategy for Study Less, one of the largest online English schools in Ukraine. As part of the new strategy, MAKE SENSE also conducted a complete rebranding of the school and updated its Customer Journey Map.

League Design Agency created brand identity and mobile design for New York-based business Munch Insights. The agency developed the branding and mobile design for Munch Insights, a restaurant app featuring a gamified loyalty program.

McCann Kyiv developed a new visual identity for the Kyiv International Film Festival «Molodist». The festival was held under the slogan «Cinema That Leaves Traces». The connection between vision and memories became the foundation of the identity.

Underdog Agency created a warm campaign for Kyiv’s River Mall. During the mid-season period, the agency launched the «Autumn Emotions» campaign. They captured the atmosphere of autumn and a pleasant mood through items and their textures. The campaign focused on three essential autumn staples: denim, leather, and cashmere.

CF.Digital  developed a landing page https://imfine.ukraine.ua/ for the project “I’m Fine” by Ukrainian Witness, which moved into the digital space after the Burning Man festival. 

The site aims to communicate the project’s concept to a broad audience in Ukraine and internationally, and to showcase the «I’m Fine» installation for those who were unable to attend. We chose a brutalism aesthetic to match the style of the installation. Through motion design, we created a dynamic representation of the installation, highlighting its details and the contrast between its life-affirming title and its war-damaged components. Additional features of the landing page include 360-degree videos, the sound of a DJ set, and a day/night design transition that immerses users in the festival atmosphere and deepens their understanding of the project authors’ vision.

Bloom Büro developed the positioning and website for the Platform for Social Change, a charitable organization that supports the development of social entrepreneurship in Ukraine. The updates reflected the organization’s multifaceted activities and made the website – its primary communication platform – accessible and user-friendly for various groups of users.

Brand Loft Agency developed a communication campaign for «Ultra» ultra-pasteurized milk by Molokiya. The primary goal of the campaign was to convey to the audience that ultra-pasteurized milk is a reliable and long-lasting solution, even in challenging conditions.

Cosmos Studio designed a minimalist interface and enhanced functionality for Solochat, an AI application for MacBook. The studio opted for a minimalist design featuring clear input prompts and adaptive personalization. They also ensured accessibility through features like screen reader support, improved error handling with user-friendly messages, and reduced interface clutter with concise responses.

Brandly agency has crafted a cost-effective animated commercial for TM Afletin, a brand within the portfolio of Kyiv Vitamin Plant. Despite working with modest budgets, maintaining visibility with the target audience is critical for Afletin, particularly in the highly competitive pharma category. To maximize impact, Brandly recommended airing the ad across six thematic niche channels of the FILM.UA Group, delivering precise and effective targeting.

OMG Agency crafted a stylish, native campaign featuring influencers in drive awareness and trust to Syoss Intense Plex Metallic hair dye. Our team developed a creative concept, engaged 12 Instagram influencers, and produced captivating Reels and Stories. The campaign achieved 3 million impressions, with influencers like Ivanka Kril, Tatti Gam, and Anya Buzinska showcasing the product’s benefits in a creative, relatable manner.

Brain Tank developed a campaign for the residential complex Basa.city, transforming real estate into an exciting journey into a world of fantasy and innovation. Instead of standard approaches to selling property, BrainTank created a fictional municipality with extraordinary ministers, each responsible for a unique aspect of life within the complex.

Drama Queen created the campaign for Bilo, the Ukrainian cottage cheese brand, to promote their bite-sized cottage cheese as a convenient snack. The team began by developing a brand strategy to redefine cottage cheese as more than an ingredient. Then, creators designed soft, fluffy-inspired packaging and created a campaign featuring a video and key visuals. The campaign launched across cities, supermarkets, and shopping centers in Ukraine, positioning Bilo as a modern, on-the-go snack choice.

BRND WGN agency created an advertising campaign for the job search service robota.ua. The campaign aims to show that finding a job is now easier than ever.

MAKE SENSE launched a campaign for the new tea brand Graff.The agency created a campaign that brought to life the signature characters from GRAFF tea packaging and conveyed the shift in mood that happens with the very first sip of tea.

Rockets. Growth R&D developed a new creative platform and executed the communication launch for the Bolt Food brand in Ukraine. The primary focus was on creating a positive image of couriers, who represent the brand at every stage of interaction with customers. This approach not only aligned with the communication objectives but also helped establish a more «human» identity for the brand.

Postmen created a project for the leader in express delivery in Ukraine, Nova Post, in collaboration with Ukrainian professional tennis player Elina Svitolina, called «Play for Ukraine». One great victory is made up of millions of personal achievements. Everyone who shared their story of a personal victory – big or small – received a limited-edition red tennis ball signed by Elina Svitolina. The ball serves as a symbol of unity and impactful actions.

linza agency developed the concept and implemented the project of The Museum of Stolen Art.

It is a virtual platform showcasing digital replicas of artworks stolen or destroyed during the Russian invasion of Ukraine. Focused on raising awareness of cultural war crimes, the first gallery highlights Mariupol’s heritage.While implementing the project, the linza agency collaborated with organizations such as Skeiron to enhance its impact. Targeting European audiences, the project highlights Russia’s cultural crimes as part of its genocide against Ukraine.

For FUIB’s social platform «Living Forward,» Adsapience developed an educational grant program to support Ukrainian veterans. The program fosters collaboration between veterans and civilians, promoting unity and integration. By combining training, mentorship, and funding opportunities, it helps launch businesses that drive economic growth and create jobs. Adsapience crafted the program’s concept, communication strategy, and promotional campaign, showcasing veterans’ value in civilian life.

The creative community Yankov Club developed a social advertising campaign for the charitable foundation UAnimals, titled «Helping the Army is Basic. Helping Animals is Humanity». The campaign is dedicated to Ukrainian soldiers who helped rescue animals from the war.