
Communication strategy and design for the new store of tiling
aprostir agency launched the freshly created Deus store brand and built a communication strategy between the store and the city.
Deus
A shop with the most caring consultants
TILING BATHROOM FLOORING
Deus is a new store of tiling, bathroom appliances and flooring. The company’s arsenal includes experience in the wholesale market, and its DNA includes customer care and a desire to create cozy spaces.
Our task was to launch the freshly created brand and build a communication strategy between the store and the city.
POSITIONING
We started our work by researching a company, its customer audience and competitors. We did a dozen in-depth interviews to get to know end customers, craftsmen and designers better. In the process of communicating with different audiences, we realized that although assortment and prices are important, it is people who create powerful connections between customers and the brand.
It is customer care that has become a key advantage in the fight against big construction goods retailers and long-standing market players. We decided that Deus will not become another showcase without a soul where the client finds themself wandering alone and choosing what they want. Deus is a network of people, not goods. A shop with the most caring consultants.
IDEA OF COMMUNICATION AND LOGO CHARACTERS
We realized that carefully picked tiles, floor materials or bathroom appliances are what turn a space into a home and fill it with life. So we imagined a bathtub, tile or faucet as new family members.
Like caring elves they make a cozy and warm atmosphere at home. And also they become brand complements and help you navigate in the store, keep a place in the parking lot, tell about services, promotions and delivery conditions.
COMMUNICATION STRATEGY
We have armed ourselves with new branding, positioning and characters and built a detailed strategy: what, how and where to communicate. We have a step-by-step plan on how to tell the audience about the opening of the store, convey the benefits and character, encourage them to come to the store for the first time and become friends for a long time.
BRANDING
In the logo we expressed the nature of the brand: we used rounded, smooth shapes, as if the letters were written by hand. To make it clear what the brand does, we complemented the logo with the descriptor “tiling. bathroom. flooring”. The logo idea continued in the smooth lines of the pattern.
The brand purple color helped to stand out among competitors and emphasize the creative component of the brand. Blue, mint, and coral became additional colors. And at the final, we branded all points of communication with the consumer: from the clothing of consultants and price tags, to advertising creatives and posters







