Inner Drive

Bickerstaff.834 and Uklon have launched a new information campaign, «Inner Drive», aimed at Ukrainians who seek professional growth and are open to new opportunities. The brand highlights the energy and passion within its team, showcasing the internal atmosphere of the company and reaching out to professionals who feel they have hit a «ceiling» in their careers.

According to research, Ukrainians face high levels of daily stress, as the war has brought new emotional challenges. While fear no longer dominates, it has been replaced by fatigue, tension, frustration, and even disappointment. However, alongside these emotions, there is hope, demonstrating the resilience and ability of Ukrainians to keep moving forward despite hardships. Active engagement with Ukrainian companies not only supports the economy but also strengthens defense efforts, volunteer initiatives, and humanitarian aid. This commitment is yet another pillar of Ukrainians’ resilience on the home front.

These insights inspired the creation of the «Inner Drive» campaign, which underscores the importance of professional development and self-realization. The campaign encourages individuals to embrace their drive, seek new challenges, and grow beyond their limits.

The main video immerses viewers in Uklon’s internal culture, showcasing the dynamic team behind the brand. It tells the story of those who thrive on momentum, those who always strive for more. The company aims to attract like-minded professionals who share this inner drive and are ready to take the next step forward.

Alongside the video, Uklon introduced striking visuals that illustrate how fear of change can prevent us from realizing our full potential. By portraying oversized people trapped in small office spaces, the brand visually conveys how professionals often outgrow their environments without even noticing. This powerful imagery aims to inspire ambitious specialists to break free from limitations and embrace new opportunities.

Video Script:

You may not see it on the outside, but it’s there inside.
We’re looking for those who have an inner drive. Who thrive on setting the pace.
Who knows everything but are always learning more. Who value ambition over memes.
Who choose their own path and draw energy from those around them. Who only pauses for a moment – just before the next big leap.
Where innovation drives results, and every tomorrow starts today, because the drive is inside. 

Uklon