Experience that shapes the future

Sasquatch Digital Agency executed the launch of the strong alcoholic beverage brand Kalganoff. To achieve this, the agency developed a creative concept and produced video commercials for television and YouTube

To distinguish the new strong alcoholic beverage brand Kalganoff from competitors, we focused on the theme of the connection between the past and the present.

The key idea — «Experience that shapes the future» — is embedded in the brand’s DNA: the name Kalganoff refers to the ancient Ukrainian drink «kalganivka,» which is mentioned in Kotliarevsky’s Eneida.

In the commercial, we showcased how the Ukrainian table changes over the centuries: dishes, tableware, and guests’ attire. The only things that remain unchanged are the strong drink at the center of the table and the tradition of gathering together.