Bestolie-Kernel brand communication in the Netherlands

The strategic marketing agency MAKE SENSE, in partnership with Kernel, the global leader in sunflower oil production, has launched a communication campaign for the Bestolie-Kernel brand in the Netherlands. This project is part of Kernel’s international expansion and aims to enhance the company’s value proposition for European B2B partners while developing its B2C brands.

To successfully introduce the campaign in the Netherlands, the agency conducted in-depth research on local culinary habits, analyzed consumer expectations, and explored cultural nuances of the region. This approach ensured that the communication strategy resonated with the local audience. The overall communication platform was designed to be easily scalable for other European markets.

MAKE SENSE developed:

— A creative platform based on the philosophy of «living on the sunny side», fostering an emotional connection with European consumers.

— A storytelling approach that highlights the product journey—from sunlit fields to joyful culinary moments.

— A digital campaign featuring video ads, banners, a landing page, and other creative assets for social media.