TikTok influencer campaign

OMG Agency strategically crafted a TikTok influencer campaign for «Your Family Doctor» Association, effectively destigmatizing tuberculosis through humor. The agency’s meticulous influencer selection and creative content played a pivotal role in achieving 2 million impressions and fostering positive societal perception changes. The campaign’s success underscores OMG Agency’s expertise in impactful social marketing.

ve approach to health, the campaign emphasizes adopting a healthy lifestyle and timely medical screenings to prevent tuberculosis.
Establishing a friendly connection, the campaign portrays doctors as friends who are always ready to explain and provide support.
This case study underscores how OMG Agency’s expertise in influencer marketing played a vital role in achieving significant reach and fostering positive social change.

Anton Murafa organically integrated important information from St. into his standard format with inspections of apartments, visiting the house of a phthisiatric doctor, which created additional trust, because the theses sounded from the mouth of a specialist.

Mark Kutsevalov, in his characteristic humorous manner, communicated about the importance of the examination.

Sasha Shabalina created a video that played on the theme of myths and fear in a light humorous presentation.