Modernized Ukrainian lullabies for the brand «Malyutka»

MOKO Digital created the Lullabies from a Baby project with revived and modernized Ukrainian lullabies, which was implemented through a commercial and a playlist with songs on the most popular music platforms YouTube Music, Apple Music, Spotify, and on YouTube Music for the brand «Malyutka» the only Ukrainian baby food brand on the market. Together with folklorists, we found, updated and modernixed the melodies mothers put their children to sleep easily and healthily and instill positive Ukrainian cultural values.

After the full-scale invasion on February 24, 2022, Ukrainians actively began to switch to the Ukrainian language. More than 70% of Ukrainians believe that children should be educated in Ukrainian and introduced to their native culture from an early age, as children are the future of Ukraine. However, despite the high demand, there is a lack of children’s content in Ukrainian. Malyutka is the only Ukrainian baby food brand on the market. It gently feeds the future of Ukraine, which is why it cares not only about nutrition, but also about the cultural development and mental health of children. When creating the lullabies, we consulted with medical experts and updated the text and music of authentic songs: we removed negative messages caused by the historical context, added positive psychological attitudes and meanings, added sounds and words that help improve speech development, and modernized the melodies so that they have a positive impact on modern babies, reduce stress, and help healthy growth and development.