Gratitude campaign to Europeans for their support

Bickerstaff.284 developed the «The smallest support» campaign for the Ukrainian Institute in honor of Ukraine’s Independence Day. Its aim is to express the Ukrainian people’s gratitude to European citizens for their ongoing support. The campaign highlights the importance of small gestures – such as posts, comments, likes, or even yellow-blue ribbons on cars – made by everyday people. These actions form a collective wave of support that strengthens Ukraine, not only morally but also through media, material, and military aid.

The creatives didn’t invent anything themselves; the campaign used real posts from Europeans and real comments from Ukrainians. Ukrainian gratitude was expressed in various forms, including street rallies in European cities, social media flash mobs, mini-newspapers, and video billboards in European airports.