Back-to-school campaign for Allo

Back-to-school campaign for Allo

Fedoriv Agency and Adjè launched a back-to-school campaign for the national marketplace Allo. The campaign centers on the last weeks of summer vacation when children are already tired of resting, while adults still haven’t fully started. To keep the kids from misbehaving at home, Allo suggests parents purchase tech gadgets and school supplies a bit earlier than usual, before school starts. Their message: «When they’re learning, they’re not causing trouble».

Here’s the translated video text:

1. Father and daughter  

[Music]  

The earlier you buy your child a laptop for school, the sooner your vacation begins.  

Discounts up to 50% on technology and school supplies.  

Open Allo – close the issue.

2. Mother and son  

[Music]  

The earlier you buy your child a tablet for school, the sooner your vacation begins.  

Discounts up to 50% on technology and school supplies.  

Open Allo – close the issue.