The campaign for the construction of animal center

provid agency developed the campaign for the Fora supermarket to help raise funds to start the construction of a multifunctional center for animals by the Zoopatrol NGO. 

The Fora supermarket chain tried to rebuild destroyed stores and open new ones. To take care of the assortment, quality and positive emotions of its guests. Therefore, it undertook to help raise funds to start the construction of a multifunctional center for animals by the Zoopatrol NGO.

How can you raise funds for the construction of an animal center without actually announcing the collection?

They came in because of positive friendly emotions and a warm atmosphere. They did not ask for money from the guests of Fora.

Colorful models with animals in a friendly and easy manner invited to coffee and clearly communicated the simple mechanics: 1 coffee — 1 UAH to help animals.

Banners in digital, posts on social media, videos in the subway, and posters at the entrance invited Ukrainians to Fora for a good (in every sense) coffee. And inside the stores, they drew attention to the coffee point in every possible way, encouraged people to buy, and thus donate, and thanked them for it.

Results.

During the two months of the campaign, UAH 1,055,831 was raised.