Packaging design for chips from Uzbekistan

Brain Tank has created packaging design for the Cheers chips brand from Uzbekistan. To achieve this, they decided to find a real chef for the chips to present them as a haute cuisine dish and emphasize their naturalness.

Which trigger to use to attract consumers’ attention to the product? How to answer the question of what makes chips attractive for consumption?

The agency decided to find a real chef for the chips. To present the chips as a haute cuisine dish and emphasize their naturalness, branded packaging was created for the new flavor collection featuring a culinary chef. Because who but a real chef can embody the unparalleled taste of natural authenticity. Therefore, attention was focused on finding the right image of a chef who could convey the embedded message.