![<strong>Azovstal. A symbol of perseverance</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-66-5_Gres-Todorchuk_Azovstal.-A-symbol-of-perseverance.jpeg)
Azovstal. A symbol of perseverance
Awards:
Grand prix / Cross Media Storytelling
Gold / Non-Profit
Gold / Media Idea
Silver /Positive Change – Social Good: PEACE
Agency Name: Gres Todorchuk
Client Company Name: UNITED24, Metinvest
Contributing companies: SOVA jewelry house, Nova Post, Rozetka
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defense of Mariupol — Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, they made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, UAH 300M were raised to help Ukraine.
All winners are on website https://effie.org.ua/en/winners/
![<strong>Azovstal. A symbol of perseverance</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-66-5_Gres-Todorchuk_Azovstal.-A-symbol-of-perseverance.jpeg)
![<strong>Azovstal. A symbol of perseverance</strong>](https://cruativity.org/wp-content/uploads/2023/12/E-66-5_Gres-Todorchuk_Azovstal.-A-symbol-of-perseverance.jpeg)