Сommunication strategy for disposable tableware manufacturer

Arriba! creative agency creates a detailed brand and communication strategy for Lookfort, manufacturer of disposable tableware specifically for the HoReCa industry. The message of the campaign was «Lookfort — is Amazon in the world of HoReCa». 

Lookfort designs disposable plates, cups, and related items specifically for the HoReCa industry. They aim to be the top choice for disposable tableware. To reach this goal, they’ve partnered with Arriba! creative agency to create a detailed brand and communication strategy to enhance Lookfort’s brand recognition and shape the way the brand communicates with its audience.

The plan was to talk to the people who run places like restaurants and cafes. They are the ones who really care about saving time and keeping their business running without any problems. They are ready to tackle every job to make sure their place works well and everyone who works for them is happy. But, they have a lot on their plate because they have to take care of everything themselves. One big headache is when the suppliers of things like paper plates and cups don’t deliver on time.

Arriba! noticed that these bosses often keep using the same suppliers, even when they mess up and are late.

Lookfort wants to tell them there’s a better way to do things.

Thinking about these busy managers, Arriba! realized how exhausted they become from the constant inquiries, paperwork, signatures required, and endless phone calls. Life can get super stressful, and sometimes you just want a break. Lookfort can’t fix everything, but they can make ordering and getting disposable dishes and packaging really easy and hassle-free!

Arriba’s idea is to show managers looking happy because they don’t have to argue about late deliveries anymore. Lookfort takes care of all that stress for them!