WP2P identity

League Design Agency has developed an identity for experts in the field of embedded wireless systems – WIRELESS P2P TECHNOLOGIES AB Swedish company.

Design goals

— Create an identity that appeals to two target groups: scientists (students of natural sciences) and military personnel.

— Create a scientific and technological image with hints of military technology.

Concept: We are like a flight control center.

The company’s products are boards with very complex technical functionality. The metaphor helped to enrich the image with additional meaning. WP2P, like an air traffic control center, helps direct air traffic.

In the identity it was selected flashy and decorative fonts that were used in the marking of airfields – TT Trailers. To ensure the ease of reading the main text and subheadings, a clear and minimalist sans-serif typeface, Neue Montreal, was chosen.