Under Sirens

The BBDO Ukraine team initiated the social project Under Sirens, uniting the Ukrainian fashion industry for a common goal: to continue talking about the full-scale war in Ukraine started by russia. Thanks to the technical partner Advin, the visual image of the campaign – the soundtrack, which is depicted on all things created by Ukrainian brands, turns into the sound of an air alarm, which Ukrainians are forced to hear every day.

Ukraine is currently fighting for its freedom, independence, and world peace on all fronts. The artistic front is no exception. Ukrainian fashion has an empathetic frame that can be extrapolated to foreign consumers. And this will raise awareness of brave Ukrainians who are forced to create incredible things in conditions of constant danger to the sound of sirens. About 20,000 air sirens have sounded in Ukraine since the beginning of the war.

Thanks to the technical partner Advin, the visual image of the campaign – the soundtrack, which is depicted on all things created by Ukrainian brands, turns into the sound of an air alarm, which Ukrainians are forced to hear every day.

More than 20 famous fashion brands have already joined the #undersirens project.