IAMIDEA for Uklon

IAMIDEA creative agency developed a campaign for Uklon, which was rebuilt from the public opinion that the online car service is expensive and too complicated. As part of the campaign, an idea was developed, which consists of videos and static images used in digital.

The communication campaign is aimed to attract new users. It rejects the stereotypes that the car call service is a luxury.

The main characters break the idea of users of the service. The stereotype of a complex app with expensive cars on call is still alive in many parts of Ukraine. The videos show that all those mysterious rich people who use Uklon are actually ordinary Ukrainians who are just taking advantage of opportunities.

Video «Olezha is not a businessman, he just uses the opportunities of Uklon SuperApp»