Redesign for Active Rehabilitation Group
Linnikov.agency has carried out a redesign for Active Rehabilitation Group, non-governmental organization whose goal is to help people with a spinal cord injury who move with a wheelchair, in order to fully integrate them into society. A unique visual identity system and motivational messages replace negativity with positivity, helping people to gain confidence in themselves and their future. The font range and dynamic logo ensure brand recognition, symbolizing growth and energy.
A unique visual identity system and motivational messages replace negativity with positivity. This is the mindset people who use a wheelchair tell themselves. The goal is to shift their beliefs towards positivity, instilling confidence in themselves and their future. The font range is carefully crafted to ensure brand recognition. The font and logo work in harmony, with the thickness of lines symbolizing development and our signature green color representing life and energy.
Active Rehabilitation Group a non-governmental organization registered in 2008 whose goal is to create opportunities for people who have a spinal cord injury or are similar to the consequences of the disease and move with a wheelchair in order to fully integrate them into society.
The goal is achieved through active rehabilitation camps and other activities that contribute to the acquisition of independent living skills, awareness of their condition and prevention of complications that may arise as a result of violations. An important component of the activity is the transfer of knowledge according to the method of “peer-to-peer”, when people with experience of their own lives with similar disorders and methodological knowledge about such conditions pass this knowledge to people who are at the beginning of this path.
Active Rehabilitation Camps are two-week offline events that feature a cutting-edge rehabilitation technique for people with recent spinal cord injuries. Over the course of 10-12 days, participants master self-care skills through close interaction with instructors and a variety of discipline classes, including wheelchair riding technique, general physical training, swimming, archery, table tennis, and aerobics. Participants also attend thematic lectures.
The goal is to help people in wheelchairs achieve maximum independence and improve their quality of life. Instructors in wheelchairs play a crucial role in the learning process as role models with similar experiences.
The First Contact program identifies people who have recently been injured and are in a hospital or rehabilitation facility. Program instructors provide comprehensive informational support and encourage physical exercise and an active lifestyle. Many instructors are individuals who have experienced spinal cord injuries and serve as an example of opportunities to become independent and fulfilled in life. The organization is currently expanding its network of instructors throughout Ukraine.