Philips SenseIQ & Sonicare

Be—it Agency developed campaigns involving influencers for various Philips Ukraine products. For Philips SenseIQ products, the agency implemented an educational project with lifestyle bloggers on Instagram to teach girls how to care for their hair. For Philips Sonicare sound electric toothbrushes, the agency developed a TikTok integration campaign involving different types of TokTok content creators: lifestyle bloggers, IT professionals, dentists and scientists.

Philips SenseIQ products
Be—it Agency has implemented for Philips Ukraine an educational project to teach thousands of girls how to care about their hair and cope with post-stress hair loss. For two months, lifestyle bloggers have been using Philips SenseIQ products, with the trichologist comparing the results before and after.

What would happen if girls with different hair types and conditions used Philips SenseIQ for two months? We searched for the answer with a trichologist as part of a project for Philips Ukraine.

As the problem of post-stress hair loss is highly relevant nowadays, we decided to teach thousands of girls how to care for their hair to minimize the consequences of such an impact.

For two months, four lifestyle bloggers have been using Philips SenseIQ, with the trichologist comparing the results before and after. During this time, the girls shared their impressions of the products, recommendations from the expert, and their life hacks for styling. Repeat examination by an expert showed visible changes: the hair acquired a distinct shine, moisture, and softness, and the girls forgot about the electrification and dryness.

For more comprehensive coverage, we also engaged other Instagram and YouTube influencers who made videos with their morning beauty routine and hairstyle tutorials with Philips SenseIQ. One thing remained constant – the key message that bloggers highlighted in their posts: personalized care and natural moisture in hair is the key to its health and beauty.

What’s more – the project attracted the attention of 2M+ girls (with an organic reach of +43% more than expected), who took a more responsible approach to hair care and decided to try SenseIQ themselves.

Philips Sonicare sound electric toothbrushes

Be—it Agency developed a campaign with the integration of Philips Sonicare sound electric toothbrushes in TikTok. To communicate their multifaceted benefits, different types of TokTok content creators were engaged:​​ lifestyle bloggers to integrate the device in their daily selfcare routine; those employed in the IT sphere to emphasize the AI feature​; ​a dentist and a scientist to add the expert point of view to the integration.

Taking care of yourself and your loved ones became a priority for most Ukrainians. That is why, together with Philips Ukraine, they tried to help people make the right choice for their health.
Care became the main motive for all TikTok integrations because the Philips Sonicare electric toothbrush will help take care of the oral cavity better than others.

They let the bloggers’ imaginations run free in the terms of formats. Each content creator presented the product in their own style. So the Philips Sonicare electric toothbrush became the star of the GRWM trend, experiments with a microscope, reorganization of the beauty space, non-trivial tips for a better life and even a dialogue with the GPT chat.
Despite the difficult to predict TikTok algorithms, this creative approach allowed us to get 77% more views than was expected at the start of the project.