Fight for a new life

[isdgroup], with the assistance of the Office of the President of Ukraine and the support of USAID, implemented a nationwide campaign about the resistance of Ukrainians «Fight for a new life«. This is the manifesto of every Ukrainian who has experienced the hardest winter in life. And now they understand: if we were able to survive this winter, it means that we will be able to confidently move forward to victory.

The slogan of the campaign «Fight for a new life» is a line from the poetry of the famous Ukrainian poetess Lesya Ukrainka, at the end of the video part of the poem is voiced by a little girl swinging on a swing in front of the destroyed houses in Borodyanka. This contrast — life overcoming destruction — is conveyed by most of the scenes in the video, and it is reinforced by the words of the poetess.

The campaign consists of a video manifesto and outdoor advertising. The director of the video was Oleksandr Stekolenko, the photo for outdoor advertising was taken by Kostyantyn and Vlada Liberovy. Filming was carried out in the Kyiv region, most of the locations are «alive», the destruction in the scenes, unfortunately, is real.