Brarista rebranding

Once creative agency has rebranded the British AI service for Brarista comfortable underwear selection. In the design, it was important to leave visual hooks that would remind of the specific niche of the Brarista service, while not sexualizing and objectifying breasts.

The Brarista startup uses artificial intelligence to select comfortable bras: without any measurements, just by the photo. The service is inclusive and open-minded: it will help you find underwear for women with asymmetrical breasts, and for women with one breast (post-mastectomy), and even for men and everyone in between.

The variety of forms, the play of styles and moods are all important for the brand, the associations that they wanted to convey on a sensory level. The playful logo contains three letters, shaped like imperfectly shaped Persians, and the brand icon consists of only one letter: this helped to break the conventional perception of a pair of breasts.

The design combines: rich colors, magical fonts, masculine shapes and an abstract style of illustrations.