LEOPARDS FOR UKRAINE

Entrant name: Bickerstaff.734 

Advertiser: Ministry of Foreign Affairs of Ukraine, NGO Brand Ukraine                   

Award — Contest — Category:

• Gold — Local Solutions — Social Media & Influence
• Gold — Local Solutions — PR Campaigns
• Silver — Local Solutions — Activation Campaigns
• Bronze — Partnership For The Goals — Social Media & Influence
• Bronze — Partnership For The Goals — PR Campaigns
• Bronze — Partnership For The Goals — Activation Campaigns
• Shortlist — Peace — PR Campaigns
• Shortlist — Peace — Activation Campaigns

They decided to make leopard print clothes great again and launched a national flash mob, #freetheleopards. With the Ukrainian Ministry of Foreign Affairs, they launched a #FreeTheLeopards flash mob on their official Instagram page, inviting users to share a photo wearing leopard print clothes and add the hashtag to express support for Ukraine’s acquisition of Leopard 2 tanks from Germany. As a result, Leopard 2 tanks were delivered to Ukraine’s military forces within just 3 days.