Disappearing Mosaics

Entrant name: ANGRY agency 

Advertiser: United Nations Population Fund                   

Award — Contest — Category:

• Bronze — Peace — Activation Campaigns
• Bronze — Gender Equality & Lgbtq Rights — Out Of Home Advertising
• Shortlist — Peace — Direct Campaigns 

Ukrainians have a tradition of mosaics in Ukraine. Often it displays what society lives by or what it aspires to. UNFPA wanted to gain the dialog within 16 Days of Activism against Gender-Based Violence. So, in 60 Ukrainian cities we created 60 mosaics with 4 different plots of what should disappear: sexual, physical, economic and psychological violence. Installations were interactive and consisted of 74 000 QR-magnets to online-game about gender-based violence and useful contacts. The more people took one of those magnets as a reminder, the more violence disappeared. In total, we had 4 different plots, and 60 installations in 60 cities. Even in Kherson, which was just liberated. Without any PR and media budget, they had more than 1 million reach. But most importantly, we continued the public dialogue in Ukraine on an important topic for the entire democratic world, even despite the war.