#WhatWeAreFightingFor

CF.Digital developed a creative concept and website for #WhatWeAreFightingFor special project. We have 603,628 reasons. The interactive platform brings together 26 articles about each of the regions of Ukraine, giving a comprehensive answer for the whole world, why the territorial integrity of Ukraine cannot be a subject of discussion or compromises.

603,628 km is the area of the territory of Ukraine, where every kilometer is filled with a hundred thousand meanings, memories, stories and values, and the question of belonging was finally decided by Ukrainians 32 years ago and forever.

Read more about the reasons for the struggle on the website https://ukraine.ua/regions-of-ukraine/ 

The #WhatWeAreFightingFor campaign was developed by the public organization BRAND UKRAINE together with the Ministry of Foreign Affairs of Ukraine. The creative concept and website were developed by CF.Digital agency. The campaign for social networks, together with the texts, was prepared by the ANGRY agency and Yury Marchenko Ukrainian journalist. The development of the project was also supported by: plusone social impact, the Center for Strategic Communications and Information Security, the Ukrainian Institute of National Memory.