What if I’m tired…

Creative campaign from Leo Burnett Ukraine reminds people around the world that the war is still active despite the feeling of fatigue around war news. 

In the campaign the creators asked the world community one simple question: WHAT IF world famous icons that symbolise peace, freedom and harmony – declare that they are tired of defending true human values? What if the Statue of Liberty in New York gets tired of standing up for freedom? What if Jesus Christ gets tired of protecting humanity? What if Buddha gets tired of bringing harmony in this world? What then happens?

“What if?” is the rhetorical question that Leo Burnett Ukraine asks the world. The answer is up to everyone. All the icons in the visuals are depicted tired with their hands down. So we say: «Keep your hands up to stand for true human values!»