Uklon’s «Love Department»
On the occasion of Valentine’s Day, IAMIDEA creative agency developed a series of videos for Uklon Ukrainian ride-hailing service. The videos showed the work process of Uklon’s «Love Department» employees, where they invent cute pleasantries during the trip.
The videos remind users that romantic surprises are good, but it is much more pleasant to receive discounts, independently adjust the cost of the trip and be insured during it.
Video text:
1.
A swan from a towel — to the salon. And here is it [pours rose petals]
Cool, but adjusting the cost of the trip is cooler
Yes, cooler
Adjusting the cost of the trip is love
2.
There are a hundred cats in the cabin…
They meow the anthem
Soap
But discounts are nicer
Because travel discount is love
3.
Head massage from the back seat
Nice, but travel insurance is nicer
More pleasant
Because travel insurance is love