Galychyna.We instead of I

Bickerstaff.867 agency implemented creative communication for the ‘Galychyna’ brand. Galychyna is the name of one of the regions of Ukraine, but now there are no separate regions for Ukrainians. Now everyone is one big Ukraine.

The well-known Ukrainian brand of dairy products ‘Galychyna’ was inspired by Ukrainian unity and began producing products under the names of all ethnographic regions of Ukraine. 

Now, in addition to the region of Galychyna, you can see 13 more names of Ukrainian regions on the bottle.

When buying the ‘Galychyna’ products, we at the same time remember Kyiv region, Seversky region, Poltava region, Volyn, Podillia, Bukovyna, Zaporizhzhya, Slobozhanshchyna, Transcarpathia, Black Sea region, Donbas, Tavria and Crimea.

«Today we don’t say what city we are from, we just say «I am from Ukraine». It hurts us equally when something happens in the south, north, east or west. We love every square kilometer of our native Ukraine. That is why we cannot now talk only about  ‘Galychyna’. Because Ukraine is 14 different regions that have their own uniqueness, cultural achievements and incredible nature,» the agency notes.

Video text:

Hello, this is me – Galychyna! Of course, we have known each other for a long time.

Milk mustaches and cheesecakes with sour cream, yogurts with grandmother’s strawberries, in a snack with a loaf of bread. Now we are all building a new history of us. Us of Ukraine. Today there is no separate ‘I’. And there is no ‘I am Galician’ either. Today we are all us. We are Slobozhanshchyna, we are Donabas, we are Volyn, and we are Crimea. United by force, love and Ukraine. We are sure you will recognize us. We really are relatives.