
THE BIGGEST UKRAINIAN FUNDRAISER TO BOOST AIR DEFENSE / HOUSE-BOXES
Awards:
Grand prix / Cross Media Storytelling
Gold / Media Idea
Gold / Positive Change – Social Good: Brands
Gold / Positive Change – Social Good: PEACE
Agency Name: BetterSvit
Client Company Name: Nova Post, Come Back Alive Foundation
Contributing companies: Media First Ukraine
Large-scale fundraising requires a large-scale campaign. To raise UAH 330,000,000 when donations dropped to the bottom, you need to communicate about raising to the top.
Nova Post has turned its services into a big donation platform. Boxes, envelopes, packages, parcel lockers, mobile app became donation and media channels as well. 22 owned, earned, shared and paid media were involved in the integrated communication.
Nova Post delivers tens of millions of parcels monthly. It is a backbone of business and life in Ukraine. But no one feels safe when missiles are falling down and destroying homes. With the beginning of russia’s full-scale invasion of Ukraine, rockets from the sky became the greatest threat to the lives of Ukrainians. Missiles brought death to our homes.
The company experienced it together with Ukrainians. Nova Post offices are located in the houses where people live.
The Nova Post company and Come Back Alive Foundation made the country’s largest fundraiser to protect the sky.
Ukrainians packed parcels — Nova Post and Come Back Alive Foundation packed the sky, making the largest Ukrainian fundraiser to boost Air Defense with new equipment.
Boxes, as a well-known brand attribute, became a fundraising symbol. We turned boxes into houses, intact and full of life, which symbolised the success of our Air Defense. Every parcel became a donation, a media and message. The more people learned, the more they donated.

