Special project with Ukrainian professional tennis player

Postmen created a project for Nova Post in collaboration with Ukrainian professional tennis player Elina Svitolina, titled «Play for Ukraine».

One great victory is made up of millions of personal achievements. In challenging times, it’s more important than ever to recognize and celebrate our successes, take pride in them, and support and inspire others.

Everyone who shared their story of personal victory – big or small – received a limited-edition red tennis ball signed by Elina Svitolina, a symbol of unity and impactful actions.

Participants could share their story on the project’s website or post it on social media. Nova Post then delivered the personalized signed tennis ball to the nearest branch or locker.

Video Script:

[Voiceover]:  

Victory is taking the first step toward your goal and never stopping.  

It’s growing Ukrainian businesses abroad.  

Or tying your shoelaces for the first time.  

It’s holding your child’s hand again.  

For some, victory is delivering aid to the frontlines.  

[Elina Svitolina]: 

What’s your victory story?

[Voiceover]:

Share your story and receive a signed tennis ball from Elina Svitolina, because Ukraine’s victory is made up of a million personal victories.  

Nova Post. Play for Ukraine.