Shaping family care for children
Shaping family care for children

Shaping family care for children

Awards:

Gold /Positive Change – Social Good: Diversity, Equity & Inclusion

Finalist / Target Audience Reach In Media Campaign

Finalist / Cross Media Storytelling

Agency Name: Postmen

Client Company Name: UNICEF Ukraine

Abandoning institutional education is one of Ukraine’s long-term priorities, even in wartime conditions.  Kharkiv Oblast became a pilot region in reforming the system of care and support for children without parental care, so we faced the task of developing new approaches and tools for effective communication with the target audience and finding families for children deprived of parental care.

As a result of our communication, the Children’s Service processed 1,785 calls to the hotline from residents of the region, 414 people were registered as candidates for parents/guardians, and most importantly, 233 children are already in families. The experience of Kharkiv Region has already been adopted by other regions, thus, more and more Ukrainian children will grow up in families again.

Shaping family care for children
Postmen Postmen
to agency website
Back to the category
Shaping family care for children