
Shaping family care for children
Awards:
Gold /Positive Change – Social Good: Diversity, Equity & Inclusion
Finalist / Target Audience Reach In Media Campaign
Finalist / Cross Media Storytelling
Agency Name: Postmen
Client Company Name: UNICEF Ukraine
Abandoning institutional education is one of Ukraine’s long-term priorities, even in wartime conditions. Kharkiv Oblast became a pilot region in reforming the system of care and support for children without parental care, so we faced the task of developing new approaches and tools for effective communication with the target audience and finding families for children deprived of parental care.
As a result of our communication, the Children’s Service processed 1,785 calls to the hotline from residents of the region, 414 people were registered as candidates for parents/guardians, and most importantly, 233 children are already in families. The experience of Kharkiv Region has already been adopted by other regions, thus, more and more Ukrainian children will grow up in families again.

