Product that was never supposed to exist – Minefield Honey
Product that was never supposed to exist – Minefield Honey

Product that was never supposed to exist – Minefield Honey

Awards:

Gold / Direct to Consumer

Gold / Positive Change – Environmental: Brands

Silver / Agricultural, Industrial

Silver / Positive Change – Social Good: PEACE

Agency Name: Saatchi&Saatchi Ukraine

Client Company Name: Kernel, MFA

Contributing companies:

Starcom Ukraine

Publicis Groupe Content

Publicis Groupe Data Science

Performics Ukraine

The war in Ukraine, from the perspective of the agricultural sector, presents an unprecedented crisis: hundreds of thousands of hectares of mined fields remain unfit for planting due to the ongoing actions of the aggressor country, which continues to mine and destroy. However, despite these challenges, Ukrainian farmers are uniting to sustain production. They have successfully planted some areas that are inaccessible to machinery with honey-bearing herbs using drones, and they have also set up beehives as warning signs about the mine danger. This unconventional approach not only helps communicate the issue of mined lands but also attracts international partners and donors to the demining efforts, highlighting the importance of collective action in addressing the consequences of war.

Product that was never supposed to exist – Minefield Honey
Saatchi&Saatchi Ukraine Saatchi&Saatchi Ukraine
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Product that was never supposed to exist – Minefield Honey