Playing With No Fear

Awards:

Gold /Topical Marketing (Current Events)

Finalist / Positive Change – Social Good: Diversity, Equity & Inclusion

Finalist / Cross Media Storytelling

Agency Name: Postmen

Client Company Name: UNICEF Ukraine, Ministry of education and science of Ukraine

Contributing companies:

TMM-Ukraine

Firebrands

In each of the channels, we not only achieved the ambitious KPIs we set, but in some cases, we even significantly exceeded them. This led to profound changes in the approaches to working with preschoolers across every audience segment, taking into account the unique conditions in which children live.

The proposed solutions were integrated into the daily routines of more than 80% of kindergartens nationwide (550,000 preschoolers every day!), regardless of the mode of learning. The action song went viral—discussed and organically spread among the audience. The set of tips and tools also continues to spread even after the active promotion phase has ended.

Thanks to effective work with media channels, the project reached an additional 20 million people, bringing it to a national level.To play and not be afraid.