National Cashback

The Ministry of Economy of Ukraine’s «National Cashback» project launched under the «Made in Ukraine» platform with Visa support 

The creative communication for the project was developed by the agency I AM IDEA.  

The goal of the «Made in Ukraine» platform is to change the image of Ukrainian goods. The first step was the «Everyone Wins» campaign, which motivated people to buy and discover Ukrainian products. The National Cashback program is the next step toward this goal. The creative communication highlights this connection by showing cashback as another great benefit of Ukrainian goods.  

The slogan of the campaign, «Everyone wins when you buy Ukrainian», aligns with the second stage of promoting Ukrainian products. The campaign includes a 10% cashback on purchases of Ukrainian-made goods. This cashback can be used, for example, for donating to the Armed Forces of Ukraine or paying utility bills.

Video Script:

— Plus, plus, plus… When it’s made in Ukraine, everyone wins!

— Am I winning too?

— Of course! Thanks to the National Cashback program. Buy Ukrainian products, cosmetics, or building materials and get 10% cashback to your card. That’s a plus for utility payments, plus education, plus medical services, and so many more benefits. And you’re also supporting Ukraine’s economy. So, everyone wins with National Cashback!