Landing page for ‘I’m Fine’ Burning Man sculpture

CF.Digital  developed a landing page https://imfine.ukraine.ua/ for the project “I’m Fine” by Ukrainian Witness, which moved into the digital space after the Burning Man festival. 

The «I’m Fine» project embodies a powerful narrative of resilience amid the scars of war in Ukraine. Our agency developed a dynamic landing page that extended the message beyond the Burning Man festival and into the digital realm. The sculpture, a striking 10-ton, 7-meter-high, 32-meter-long installation of damaged street signs and gates, serves as a poignant reminder of the everyday realities Ukrainians face.

Through the landing page, we communicated the core idea that despite the indelible imprint of the conflict, the spirit of Ukraine endures. The brutalist design reflects the essence of the installation, while innovative motion graphics present a «living model» that allows visitors to explore the intricate details of the installation and the dissonance it represents. 

Additional features such as 360-degree video and an accompanying DJ set increase user engagement and immersion, creating an online festival atmosphere. Ultimately, we wanted to amplify the message of hope and strength, proving that even in the midst of adversity, we can say «I’m fine» and continue to live, fight and create.