How to Carol a Million for Drones

Awards:

Gold /Short-term Effectiveness

Silver / Seasonal Marketing

Finalist / Small Budget: Products/Services

Finalist / Positive Change – Social Good: Brands

Agency Name: Postmen

Client Company Name: Postmen

The «Million for Drones” campaign is a prime example of highly effective short-term marketing during the Christmas and New Year season. The main tool was a carol song, which, thanks to its simple yet impactful idea, united Ukrainians and became a symbol of support for the Ukrainian Armed Forces.

We exceeded our initial goal of raising one million hryvnias, reaching that amount in just 10 days. Without a media budget, but with the right communication and PR strategy, the campaign raised two million hryvnias, reached millions of Ukrainians, and made supporting the military a central theme of the holidays, even amidst many other charitable initiatives