
How dairy brand united all Ukrainians on the supermarket shelves
Awards:
Gold /Experiential Commercial Marketing (formerly Experiential Shopper Marketing)
Bronze / Timely Opportunity
Agency Name: Bickerstaff.745
Client Company Name: Galychyna
Contributing companies: Moko
Galychyna was one of the first brands to address Ukrainians during the full-scale war.
To demonstrate our solidarity with all of the Ukrainian regions, we decided to rename our brand 13 times.
In extremely challenging market conditions we not only maintained our leadership in spontaneous knowledge among brands in the category but also increased it from 28% to 34%. Also, we increased our brand awareness from 80% to 85%. In total our campaign received 2.4M+ YouTube views, 24M+ Ukrainians saw our new packages, and garnered 50M+ digital media impressions.

