DTEK х USYK. Fight for Light
DTEK х USYK. Fight for Light

DTEK х USYK. Fight for Light

Awards:

Gold /Sponsorships

Gold /Influencer Marketing

Finalist / Agricultural, Industrial

Agency Name: Banda Agency

Client Company Name: DTEK

This spring, the destruction of energy facilities was of such a scale that it was impossible to restore them without donor assistance. We had to attract the attention of Westerners who were already tired of news about Ukraine. We needed a global event that would fit well into the Ukrainian context.

We agreed that DTEK would sponsor Oleksandr Usyk during the fight, which happens once every 25 years.

Entering the ring wearing the brand’s attributes, the sports match turned into the «Battle for Light».

The unusual partnership spread across the media and social media — in less than a month, we received more than 1 billion contacts. A few months later, we signed 10 agreements with partners, agreeing to receive the necessary equipment.

DTEK х USYK. Fight for Light
Banda Banda
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DTEK х USYK. Fight for Light