
DTEK х USYK. Fight for Light
Awards:
Gold /Sponsorships
Gold /Influencer Marketing
Finalist / Agricultural, Industrial
Agency Name: Banda Agency
Client Company Name: DTEK
This spring, the destruction of energy facilities was of such a scale that it was impossible to restore them without donor assistance. We had to attract the attention of Westerners who were already tired of news about Ukraine. We needed a global event that would fit well into the Ukrainian context.
We agreed that DTEK would sponsor Oleksandr Usyk during the fight, which happens once every 25 years.
Entering the ring wearing the brand’s attributes, the sports match turned into the «Battle for Light».
The unusual partnership spread across the media and social media — in less than a month, we received more than 1 billion contacts. A few months later, we signed 10 agreements with partners, agreeing to receive the necessary equipment.

