
Christmas tree with the prisoners of war
Award:
Gold / Non-Profit
Agency Name: Banda Agency
Client Company Name: Association of «Azovstal» defenders’ families
Contributing companies:
Locaria
FILTR PRODUCTION
The Christmas tree video received 71 million views in just 3 days, indicating its viral effect and high audience engagement.
We do not know any other video in the Ukrainian segment that would have a communication purpose and cause such a powerful resonance.
Before the New Year, it was impossible to find an active social media user who had not seen this video.
Thanks to the video, the topic of prisoners of war has taken over the information agenda. Every TV channel and radio station mentioned the project in their news.

