
Better Life for Animals at Any Time
Award:
Gold /Crisis Response / Critical Pivot
Agency Name: McCann Kyiv
Client Company Name: Nestlé Ukraine
Contributing companies:
Zenith
After the full-scale invasion, no one was prepared for the catastrophic situation that arose for shelters, homeless animals, and confused owners. Simple people began to fight the disaster, rescuing animals, often risking their own lives. These are the heroes of the animal rescue front who inspired us. We wanted to scale up this aid by creating one big platform under the roof of Purina: Here to help with three key aid areas: support for shelters, help for homeless animals, and a toll-free veterinary hotline.
We increased our cooperation with partner shelters by 17 times, helped find homes for 5,000 animals, and received hundreds of inquiries on the help hotline.

