Identity for the «The Heart Beats» Initiative
Saatchi & Saatchi Ukraine has developed the naming and brand identity for the initiative «The Heart Beats». «The Heart Beats» is an initiative aimed at promoting transplantation and organ donation, launched in 2024 by the Heart Institute to raise awareness among Ukrainians about advancements in this field of medicine and to encourage donors to help
Lessons in responsible parenting
The creative agency MOKO Digital has created a series of animated videos about responsible fatherhood and men’s mental health for the «TatoHub» project, which is implemented thanks to UNFPA, the United Nations Population Fund in Ukraine, with the support of the Government of Sweden. During the war, 68% of men in Ukraine experience stress but
Eliminating outdated abusive proverbs
Kyifornia has created an animated video that deconstructs archaic proverbs rooted in abusive societal norms. Since the war in Ukraine, cases of domestic violence have increased. The campaign seeks to empower Ukrainians to take the first steps toward breaking this cycle. Through their research, the agency identified that many archaic proverbs perpetuate a culture of
«Be a Friend. To Yourself Too»: a campaign on men’s mental health
plusone social impact has launched the «Be a Friend. To Yourself Too» campaign, highlighting the issue of men’s mental health through male friendship, as men are often willing to do much more for their friends than for themselves. Men in Ukraine are not accustomed to sharing their struggles. Society imposes expectations of «masculinity» and «strength»,
