Philips SenseIQ & Sonicare
Be—it Agency developed campaigns involving influencers for various Philips Ukraine products. For Philips SenseIQ products, the agency implemented an educational project with lifestyle bloggers on Instagram to teach girls how to care for their hair. For Philips Sonicare sound electric toothbrushes, the agency developed a TikTok integration campaign involving different types of TokTok content creators: