BRIEF REVIEW OF AD CREATIVITY

Brandly by FILM.UA continues its collaboration with Kyiv Vitamin Plant, launching a charming new animated commercial for Videin KV. This dietary supplement, packed with vitamin D3, boosts your immunity and keeps you energized, even on the gloomiest days.

Animated commercials are a cost-effective way for brands to stay top-of-mind, ensuring maximum visibility with modest marketing budgets.

The MOKO team created the audiovisual performance “Shattering the Darkness” for the first international conference, “Restoring the Rights of Survivors of Conflict-Related Sexual Violence: An Element of Peace and Global Security”. The performance’s goal was not simply to show the horror and pain of the trauma of sexual violence in conflict but also to encourage responsible representatives and civil servants to make appropriate changes to Ukrainian legislation and create tools to protect and support survivors.

Kyifornia and DiXi Group, with the support of USAID Ukraine and the Ministry of Energy of Ukraine, have launched an informational campaign to promote energy
efficiency and reduce the load on the energy system. Ukrainian TV hosts have become ambassadors of useful tips and solutions for energy saving and how to act during power outages.

I am IDEA, in collaboration with UKRNAFTA and the 13th Brigade of the National Guard of Ukraine «Khartia», has launched the «Energetic fundraiser» campaign to raise 100,000,000 UAH for the needs of Ukrainian defenders.

Bickerstaff.834 and Uklon have launched a new information campaign, «Inner Drive», aimed at Ukrainians who seek professional growth and are open to new opportunities. The brand highlights the energy and passion within its team, showcasing the internal atmosphere of the company and reaching out to professionals who feel they have hit a «ceiling» in their careers.

McCann Kyiv has developed a new visual identity for Svitoch chocolate. The agency has declared «Checkmate to the old positioning». Now, Svitoch comes with a fresh visual style, a new mood, and a dynamic rhythm – but still retains the classic taste of everyone’s favorite chocolate.

aprostir agency developed a new logo and corporate identity for Budhub company. Breaking away from industry standards and showcasing ambition – this was the challenge set by Budhub, a leading formwork solutions company from Lviv. Inspired by their bold vision, we translated this energy into a striking rebrand.

Postmen created the concept, artistic design, and format for the book «The Path of Grain» for KERNEL, Ukraine’s largest producer and exporter of grain crops, as well as a global leader in the sunflower oil market. «The Path of Grain» is an art book, an idea born from the collaboration between Yaroslav Vedmed and Kateryna Spivakova, aimed at highlighting the issue of food security.

Monami ADV updated the design of annual children’s Christmas gift sets for Roshen, a leading confectionery producer. The goal was to create a modern, unified product line that combines vibrancy, recognizability, and the festive Christmas spirit associated with the brand. Five thematic designs were developed. These themes were brought together by vibrant illustrations inspired by fairy tales that resonate with children.

The creative agency Taktika has developed the brand identity for the sub-brand of the Ukrainian grocery chain – «ForaCafe». In the «ForaCafe» brand identity, the agency primarily focused on the sub-brand’s target audience while maintaining consistency with the main «Fora» identity, which the agency had previously updated.

The Ukrainian team BRND WGN has become part of a major European project ACT-INCLUSIVE, within which the agency created a unique comic book aimed at helping teenagers understand the importance of inclusive communication. The story follows a girl named Mia and her «monsters» – the emotions that arise in a non-inclusive environment.

To encourage teenagers to drink more water, Rocketmen agency, together with illustrator Oles Dereha, designed Morshynska Teens in a way that makes the bottle visually captivating – something teens would want to take to school, dance practice, or a football game.

Bloom Büro developed the naming and identity for «Chef Taril», a ready-to-eat meal brand for the Kolo supermarket chain. The main focus was to create an emotional connection with Kolo’s customers through a unique concept and design.

How do you make materials science exciting? ORNAMENT Tech (by OMG agency) rebranded the website for KPI’s Department of High-Temperature Materials & Powder Metallurgy, transforming it into a dynamic, student-friendly platform. The goal? To make technical education visually appealing, structured, and engaging. The new identity reflects innovation, with a bold color palette and a clean UX/UI design. Interactive elements, real-life lab footage, and clear navigation make it easier for future students to explore career prospects. The result: a modern digital space that inspires and informs.

MC «Halychyna» is one of the leaders in the production of fermented milk products. It is a brand whose DNA embodies a successful combination of tradition and modernity. The MOKO team’s task was to develop a new digital strategy that would not only emphasize the value component of «Halychyna» but also consolidate its status as a national benchmark.

The strategic marketing agency MAKE SENSE, in partnership with Kernel, the global leader in sunflower oil production, has launched a communication campaign for the Bestolie-Kernel brand in the Netherlands. This project is part of Kernel’s international expansion and aims to enhance the company’s value proposition for European B2B partners while developing its B2C brands.

The Banda agency launched a winter holiday communication campaign for COMFY, Ukraine’s leading chain of home appliances and electronics stores. To celebrate the winter holidays, COMFY’s beloved mascots – Koniachka and Push – dressed in traditional Ukrainian attire and performed traditional carols (shchedrivky). Through this initiative, the company greeted Ukrainians, industry colleagues, and beloved Ukrainian brands with the upcoming holidays while also reviving and celebrating the country’s New Year and Malanka traditions.

The creative team of the digital agency «MOKO» developed and implemented a new communication strategy for the tea brand «Lipton».

Sasquatch Digital Agency executed the launch of the strong alcoholic beverage brand Kalganoff. To achieve this, the agency developed a creative concept and produced video commercials for television and YouTube, adhering to all requirements of the Advertising Law of Ukraine.

To introduce Molokiya’s yogurt sauce to the Ukrainian market, OMG agency launched a TikTok influencer campaign that turned the product into a trend. Collaborating with lifestyle and food bloggers, we showcased real-life use cases, driving engagement and consumer interest. The result? 4.86M views instead of the planned 1.6M, a 3x KPI overperformance, and high audience interaction, proving that TikTok can shape new consumption habits.

Leo Burnett Ukraine created a series of videos for UKRSIBBANK about people who continue to realize their plans despite any challenges.

Adshot Creative has launched an advertising campaign for Battery, an energy drink by Carlsberg Ukraine. While competitors focus on extreme sports and nightlife, Battery promotes energy for those moments when you need to recharge after work or studies and do something for yourself.

I am IDEA has created a winter holiday campaign for Uklon, a Ukrainian ride-hailing service. In this new Uklon campaign, the agency reminds us that these moments create true magic—and the holiday joy begins with a ride in Uklon!

Saatchi & Saatchi Ukraine has developed the naming and brand identity for the initiative «The Heart Beats». «The Heart Beats» is an initiative aimed at promoting transplantation and organ donation, launched in 2024 by the Heart Institute to raise awareness among Ukrainians about advancements in this field of medicine and to encourage donors to help save lives. The initiative’s crucial mission is reflected in its brand identity.

The creative agency MOKO Digital has created a series of animated videos about responsible fatherhood and men’s mental health for the «TatoHub» project, which is implemented thanks to UNFPA, the United Nations Population Fund in Ukraine, with the support of the Government of Sweden.

Kyifornia has created an animated video that deconstructs archaic proverbs rooted in abusive societal norms. During their research, the agency discovered that domestic violence is embedded in Ukrainian culture through outdated proverbs that reinforce harmful gender stereotypes. As part of the new wave of the «Break the Cycle» campaign, creatives developed an animated video aimed at dismantling these toxic sayings and relieving societal pressure on women. There is no place for outdated traditions in the modern world.

plusone social impact has launched the «Be a Friend. To Yourself Too» campaign, highlighting the issue of men’s mental health through male friendship, as men are often willing to do much more for their friends than for themselves. The campaign idea suggests a simple shift in perspective – imagine that your closest friend is sharing their problems, work-related stress, or concerns about the future. Would a true friend judge them for it? Would they accuse them of weakness and turn away? Or rather, would they offer support and help?