TEXT REVIEW OF AD CREATIVITY FOR MARCH-APRIL 2023
Senate Agency created a video for the updated PUMA Mayze line. At the heart of PUMA Mayze is a modern girl. A girl who is fully adapted to today’s realities. A girl who is «always on the move». The famous Ukrainian artist DOROFEEVA became the brand ambassador.
Arriba! creative agency developed the FarmerHood charity platform brand, which raises money from abroad to help Ukrainian farmers affected by Russian aggression. As part of the project, the team created a strategy, name, slogan, logo, corporate style, and also filmed a presentation video showing the real consequences of enemy shelling for Ukrainian farmers.
Brain Tank developed a creative advertising campaign for the brand Cheers in Uzbekistan. In the campaign message «Cheersillat — and everything will work out!» use neologism «Cheersillat» which is the verb created from the brand name and means try, act, achieve your goal to encourage teens to action. Video with a meta-narrative mixes live teenagers and an ideal world demonstrating the power of the brand’s message.
Madcats created an ad campaign about MITKA paint that survives a lightning strike and travels through time. The challenge was to introduce a new brand to a super saturated market with a super demanding customer.
Mich agency and PSB films created a communication for the Smereka new brand of vodka, in which they claim that Ukrainians have not changed – and this is their strength, the strength to be themselves.
Linnikov.agency has carried out a redesign for Active Rehabilitation Group, non-governmental organization whose goal is to help people with a spinal cord injury who move with a wheelchair, in order to fully integrate them into society. A unique visual identity system and motivational messages replace negativity with positivity, helping people to gain confidence in themselves and their future. The font range and dynamic logo ensure brand recognition, symbolizing growth and energy.
Postmen developed a creative idea, identity and logo for a new Ukrainian brand – Brama Wine – Bukovyna wine from Khotyn. The design successfully conveys the uniqueness of the brand and the historical values of Ukraine.
Brain Tank creative marketing communications agency carried out a rebranding of the well-known Ukrainian dairy brand «Mariyka», visually changing the brand heroine, her name, and consequently, the trade name, as well as the packaging design of the brand.
I AM IDEA agency created a visual identity and print design for the TV-show “Troll Farm”, produced by one of the biggest production companies in Lithuania Dansu Films.
Vandog Agency developed a new corporate style and poster design for the information campaign of the «Break the Circle» project, which calls for zero tolerance of domestic violence.
Aprostir marketing agency developed packaging for the JEREMY new brand of homemade ice cream. The main task facing the agency was to package the brand and launch the product.
FBA branding agency has developed a set of visual materials for Private platform 44 – a client from the United Arab Emirates. It includes monogram 44, emblem, coloring, gifts and souvenir products.
Gram painted a trophy tube from the RPG-30 “Hook” grenade launcher for a charity raffle on Dima Maleev’s channel. The general idea of the illustration is to convey the feelings that unite millions of Ukrainians frame by frame. Instead of a coherent story, individual shots were depicted, taken out of the context of a year of full-scale war.
Be—it Agency developed the creative idea of an educational campaign on the Diia. Open data platform for the Ministry of Digital Transformation. It was created an educational series and detailed instructions on how to protect yourself from information attacks, how to check volunteers and charities, how to steer clear of sponsoring product manufacturers from Russia, and how open data helps.
banda agency developed internal branding and the website for the international IT company AMO. Design reflected AMO’s ability to find and spotlight the talents of its people. Thus, the main character of branding became light, a spotlight that emphasizes the culture and values of AMO precisely through the people who work in the company.
MediaHead created a landing page for craft banking from KredoBank. Craft Banking is a banking service of the premium segment, the main advantages of which are maximum attention to details and client needs, comfortable individual service without queues and special conditions abroad. Therefore, the landing page should also be unique and prestigious, but at the same time reflect the style of the bank.
Vivid brand content agency, together with 89Up British agency, developed a site for collecting votes on the energy embargo in the EU for Russian products. They also created creative materials to support the project, which were distributed on social networks and in various media. #GasIsAGun became the key message and hashtag of the campaign.
Bickerstaff.111 developed an unusual HR campaign for the Teach For Ukraine educational organization. In the new campaign, children are looking for a job as teachers, and no one knows better than the children what kind of teacher they need. The slogan of the campaign was: «Teacher is a vocation. The children called you.»
Isobar Ukraine launched a campaign for the lifecell Ukrainian mobile operator. The national advertising campaign shows how much the tariffs can burden the pockets and offers an alternative with the full preservation of the number.
plusone social impact and Bambuk Production developed a campaign for the eRobota government program of non-refundable grants for the creation and development of one’s own business. The campaign for the eRobota tells the success stories of entrepreneurs who have already received grants – and encourages others to apply for grants.
[isdgroup], with the assistance of the Office of the President of Ukraine and the support of USAID, implemented a nationwide campaign about the resistance of Ukrainians «Fight for a new life». This is the manifesto of every Ukrainian who has experienced the hardest winter in life. And now they understand: if we were able to survive this winter, it means that we will be able to confidently move forward to victory.
idealers creative marketing agency developed a new campaign for KFC Ukraine. The main topic was the movie, the «KFC sequel» campaign was dedicated to the introduction of a new line into the menu, but with an emphasis on the favorite product of customers – chicken. The slogan of the campaign sounded like this: «The same chicken in a new role.»
Drama Queen agency implemented an ironic campaign for the launch of the new spring collection of the Cher’17 Ukrainian women’s clothing brand. In the «Beauty Will Save» campaign, Cher’17 calls to abandon stereotypes and take a closer look at girls who are called «Instagram girls».
Kyifornia creative agency for UNFPA, the United Nations Population Fund, has launched a communication campaign for an app that aims to protect women in the case of domestic violence. It was important to make a hidden communication so that every woman found out about the application, but no man found out.
Taktika creative agency developed a new brand identity, brand strategy and advertising campaign about furry personalities for the MasterZoo Ukrainian pet retail brand.
Linza agency created a social campaign for the Dostupno.UA civil society organization, which aims to update the topic of accessibility of urban spaces, to tell how to build a comfortable Ukraine for the life of all people. As part of the campaign, it was created outdoor and digital ads, animated music video with top Ukrainian artist alyona alyona and video explainer about specific problems related to inclusiveness in Ukrainian cities.
Adsapience agency developed the «WARning: catastrophe» campaign for Earth Day to draw attention to war and its consequences once again. The agency team used the visual similarity of the consequences of natural disasters and the demolition that war leaves. The world must be resilient in supporting Ukraine to defeat the global evil that could become a planetary catastrophe.
PLEON Talan PR agency developed a creative idea for the social campaign «New pages of Ukrainian heroism» for USAID. Women working in fields such as agriculture, entrepreneurship, health care, civil service, humanitarian aid, civil society, energy and journalism tell how their work brings Ukraine closer to victory and contributes to the development of their communities and the country in general.
agama group of agencies and Talan Communications agency initiated a social campaign designed to draw attention to the problem of sexism in Ukraine. The «Leave Sexism to the Cavemen» campaign highlights the connection between the gender issue and the development of society.
Be—it Agency conducted a cross-category campaign #ДопомагаюЗPhilips (Help with Philips) in cooperation with the Repair Together charitable foundation. The creative idea of the project was the concept of so-called hidden gifts. With the help of a series of video posts and stories on Instagram, consumers were encouraged to gift Philips products to their loved ones. All the collected funds went to the Repair Together volunteer initiative to restore houses in the Chernihiv region that were damaged by the Russian occupation.
Gres Todorchuk developed a campaign in which inspirational messages for Ukrainians from the Nova Poshta express delivery operator appeared at metro stations in Kyiv and Kharkiv.
For almost a year Adsapience agency and the PUMB bank have been working on the «We Are of the Same Blood» campaign. Each merch piece connects the person who purchased it with someone who defends Ukraine with arms. The agency presented a stand of charitable patriotic merch at The First Ukrainian Forum on Tactical Medicine as part of the «We are of one blood» campaign. 50% of income is donated for important things needed to save the lives of UAF soldiers.
HOSHVA PR & DGTL agency together with the AURORA British company launched the global charity flash mob #HelpUkraineSong at Eurovision Song Contest 2023.
Be—it Agency developed campaigns involving influencers for various Philips Ukraine products. For Philips SenseIQ products, the agency implemented an educational project with lifestyle bloggers on Instagram to teach girls how to care for their hair. For Philips Sonicare sound electric toothbrushes, the agency developed a TikTok integration campaign involving different types of TikTok content creators: lifestyle bloggers, IT professionals, dentists and scientists.
VIVID implemented a «Chicken leg check» campaign with influencers for the Nasha Ryaba Ukrainian-made chicken brand. The task was not just to talk about the main advantages of the product, but to attract the audience to communicate with the brand.