TEXT REVIEW OF AD CREATIVITY FOR JANUARY-FEBRUARY 2023
Rockets.Growth R&D communication agency and Electric Sheep Film created «Give light to children» campaign for the action of Privat Bank and «Save Ukraine» charitable fund to give holidays and gifts to children orphaned by the war.
On the occasion of Valentine’s Day, IAMIDEA creative agency developed a series of videos for Uklon Ukrainian ride-hailing service. The videos showed the work process of Uklon’s «Love Department» employees, where they invent cute pleasantries during the trip.
Leo Burnett Ukraine created a commercial for Mukaltin Aktiv cough medicine for the Arterium Corporation.
Drama Queen agency created a brand movie about life with pets for Pethouse pet store.
Rocketmen agency developed a naming and communication strategy for an educational platform – a place where you can easily create your own course and start studying. That’s how VUSSA appeared. The main idea was the Ukrainian idiom «motai na vus» (wrap it on your mustache).
Aprostir marketing agency created a logo and developed a pattern and packaging for the Stanislavskyi borshch initiative. It’s a volunteer initiative that has been producing dry soups for the Armed Forces soldiers.
idealers agency made a rebranding and turned a shop for fishermen into a Ukrainian brand of military equipment called TTX.
Bloom Büro creative agency розробили неймінг та лого для столярної майстерні, аби компанія могла залучати нових клієнтів під час війни. Так з’явився InBero.
League Design Agency розробила айдентику для експертів в галузі вбудованих бездротових систем — шведської компанії WIRELESS P2P TECHNOLOGIES AB.
CF.Digital developed a creative concept and website for #WhatWeAreFightingFor special project. We have 603,628 reasons. The interactive platform brings together 26 articles about each of the regions of Ukraine, giving a comprehensive answer for the whole world, why the territorial integrity of Ukraine cannot be a subject of discussion or compromises.
[isdgroup] developed the Russian Crimes interactive map to create the most comprehensive archive of media and military evidence of Russian war crimes committed in Ukraine.
Be—it Agency developed a test for Philips Home Living in the online edition of The Village Ukraine. Test «Who are you in the world of interval power feeding?» allows you to check whether Ukrainians know how to save electricity, and introduces you to energy-saving appliances for the home.
AdvertGroup advertising agency and Advin Ukraine AR / VR agency have created a war calendar with augmented reality – FEBRUARY YEAR for the anniversary of the full-scale invasion. The calendar is not about the passage of days, but about memory. About the war that turned the month of February into a year.
Adsapience activation powerhouse developed the concept, content and implemented «Space of heat» project for the mobile operator «Kyivstar». The project has already been launched in Irpin, Zaporizhzhia, Mykolaiv.
Posterscope Ukraine out-of-home agency and Vizeum Ukraine media agency created an innovative placement project in Kyiv metro for lifecell mobile operator. Charging stations for gadgets on the platforms of Kyiv metro stations are up-to-date communication channels for brands, because in Ukraine, the metro is now not only a means of transportation, but also a place of shelter.
IAMIDEA creative agency developed an advertising campaign for the launch of «OPTOCULTURE» new communication platform in METRO shopping centers. «More is less» became the slogan, which is the connotation of wholesale and thoughtful procurement format.
SHOTS & and action agencies developed an advertising campaign to support the Headway educational app for the Canadian market. The basis of the campaign was bright and even somewhat provocative animated videos with the sexy character of Procrastination.
idealers agency created a Christmas ad campaign for KFC with «Secret Bucket» to unite Ukrainians. The main idea was that the ‘Secret Bucket’ could be ‘hung up’ at any KFC, and picked up at any other KFC restaurant in Ukraine using the promotional code received via SMS. Thus, every Ukrainian could surprise their loved ones and be a secret Santa for them.
Grape brand marketing agency and NO STARS production company created a support campaign for Ukrainian farmers from Corteva Agriscience international agricultural company. «Always with you. Only with Ukraine» is a communication about the importance of choice and about those who will make the future sowing possible despite everything.
UNITED24 and «Artemsil» made a special batch of SOLEDARITY.Ukrainian Rock-solid Strength salt from the destroyed mines of Soledar for the anniversary of the full-scale invasion. Designer Artem Gusev created an illustration where the word «Salt» is replaced with «Strength», and the stone flower is replaced with a trident. This illustration became viral in Ukraine and became the new cover of packets from the charity batch of salt.
Brain Tank creative marketing communications agency, for the help of the Armed Forces, turned the life of Diesel famous Ukrainian rock musician from Green Gray band into lots of the NFT collection, which included exclusive copyrights to the «Emigrant» hit song, the musician’s Kyiv apartment, an MTV Awards Europe statuette, and more.
Rocketmen agency created the charity design marathon «Skhvylʹovani» in collaboration with the «Children of Heroes» fund. The goal is ambitious and noble — to help 50 businesses with rebranding and earn money to help children who lost one or both parents.
dentsu communication group together with Apart of Me British mental health charity developed ‘Nadiya – A Quest For A Safer Place’ creative app to help children cope with the trauma of war.