BRIEF REVIEW OF AD CREATIVITY

AdShot Creative created a vibrant commercial for «Sokovynka», the fruit drink brand. The video showcases the journey that a cherry from a sunny garden takes to become the tastiest part of the beverage. Juicy splashes, unconventional angles, and smooth fly-around shots create an airy, and spatial feel. The result is a visually stunning and refreshing product video that captures the essence of «Sokovynka».

OMG agency created a collaboration between Bon Boisson mineral water and Ukrainian artist KOZAK SIROMAKHA. OMG agency integrated the product into the artist’s music video, combining themes of nature and a healthy lifestyle. This helped attract a new audience and created an organic and effective advertising campaign. The video gained 220,000 views in its first month and continues to grow.

McCann Kyiv created a commercial for Holsten Extra, a German beer from Carlsberg Ukraine. The campaign highlights the bold flavor of Holsten Extra, perfect for EXTRA rest. In the ad, a determined man, portrayed as a medieval knight, won’t let anything stop him from enjoying his quality time with a beer – even while navigating the challenges of a modern city.

Brain Tank created the Opener for the American series THX NEXT, which focuses on global startups. The opener’s concept is based on the journey of a letter containing an idea, filled with uncertainty, where the resilience and strength of the idea play a critical role in its success.

Aimbulance has created a new commercial for the brand hike. The task was to refresh the brand’s communication and remind the audience that hike is always there, on the same wave. The main characters of the commercial are young men and women brought together by a symbolic giant hike beer bottle in the heart of a modern metropolis.

The video agency and action teamed up with the charitable initiative Tylovyky Azov to create an animated video called «The rear has pulled together». The purpose of the video is to motivate Ukrainians to participate in the third fundraising campaign by Tylovyky Azov, aimed at collecting funds for electronic warfare systems.

Leo Burnett and Gvardiya Production House created a commercial for Vodafone’s high-speed mobile internet. To highlight its advantages, they chose a «speed race» format. This time, the competitors were the high-speed internet and the fastest animal on Earth – a cheetah. Who do you think won this time?

Fedoriv Agency and Adjè launched a back-to-school campaign for the national marketplace Allo. The campaign centers on the last weeks of summer vacation when children are already tired of resting, while adults still haven’t fully started. To keep the kids from misbehaving at home, Allo suggests parents purchase tech gadgets and school supplies a bit earlier than usual, before school starts. Their message: «When they’re learning, they’re not causing trouble».

directa bureau created a comprehensive brand strategy for Wishlist — Everyday Skincare Treats. It included naming, visual identity, and packaging design. The agency developed the brand concept «Wishlist», representing products that every self-care enthusiast would want on their must-have list. 

4studio creative agency  created a corporate identity with illustrations, collages, gift wrapping, branded clothing, and POS products for SPICER – Ukrainian manufacturer of gins, liqueurs, and tinctures.  The agency was bold, aesthetic, and mature in its creativity. 

Vandog Agency developed the branding for the new wine Bacota Hills. Their strategists explored the history of Bakota and Kavetchina, engaged with winemakers, and tasted dozens of wines to create the brand’s positioning and identity. The agency crafted a concept reflecting the spirit of the Podolian Tovtry, combining natural elements, authenticity, and mythical history.

The creative agency Taktika has completed the rebranding of the grocery store chain Fora. The agency refreshed the brand’s identity by developing new signature elements. The store’s design has become more modern, aiming to keep up with current trends and more vividly showcase the Fora brand.

Havas Digital Kyiv created a 3D-motion for adidas Originals new campaign, featuring the iconic sneaker models Gazelle and Samba. To support the global campaign in Ukraine, the agency produced a 3D video for the country’s largest screen, which is also the biggest in Europe. The video was adapted for various digital screens and influencer collaborations were involved to enhance the campaign’s reach.

Bloom Büro redesigned the packaging for the healthy chocolate brand ZoRaw. The agency created a minimalist design that clearly communicates the product’s benefits and ingredients, focusing on what is most important for health-conscious consumers.

aprostir marketing agency developed a cohesive Rakivchytski brand and created a platform for strong communication. The brand Rakivchytski was born in the village of Rakivchyk, Kolomyia district, as a family business of the Hryhorchuk family. What began as a small butchering workshop has evolved into a production facility that ranks among the best in Europe. Today, the brand encompasses its own bakery, a semi-finished products workshop, a poultry farm, and over 20 branded stores.

MOKO Digital has developed a new social media visual style for the brand ‘Galychyna’ – a Ukrainian dairy brand originating from the eponymous region in the West of Ukraine. The transformation went along the maturing of the brand alongside its audience, shifting its focus from a single region to the entire country and expanding its target demographic from Gen Z to all Ukrainians since the start of the full-scale invasion of Ukraine.

Promodo came up with and executed a creative social media activity for the second anniversary of ukrarmor. The idea was to encourage users to donate through push-up challenges. The project resonated well with people, who actively participated in the challenge and spread brand awareness. The activity lasted three days and resulted in 505,405 reach, of which 385,548 were organic, 8,566 likes, and 5,056 shares. As a result, ukrarmor collected almost 1 million UAH for targeted donations.

Hexagon revamped the branding and website for Mount Media, a leading affiliate marketing company specializing in the online gaming sector. The new website, featuring sleek typography, gradients, refined details, and 3D elements, highlights the company’s modern approach and extensive expertise. It also opens up new opportunities for career growth, business development, and partnerships.

Bickerstaff.284 developed the campaign «The smallest support» for the Ukrainian Institute for Ukraine’s Independence Day. Its goal is to express gratitude from the Ukrainian people to the citizens of European countries for their support. A small post of encouragement, a comment, or even just a like, one person at a rally, one yellow-blue ribbon on a car – all these are tiny drops that form an ocean of support, helping Ukrainians resist the Russian aggressor.

AdShot Creative created a dynamic campaign for the «Battery» energy drink that includes a commercial, product and image key visuals, and the launch of the new «Battery Unicorn» flavor with the full creative support. The concept emphasizes changing perspectives after a tiring day, with a «Battery» drink that keeps your energy and desires positive.

MOKO Digital created the Lullabies from a Baby project with revived and modernized Ukrainian lullabies, which was implemented through a commercial and a playlist with songs on the most popular music platforms YouTube Music, Apple Music, Spotify, and on YouTube Music for the brand «Malyutka» the only Ukrainian baby food brand on the market. Together with folklorists, we found, updated and modernixed the melodies mothers put their children to sleep easily and healthily and instill positive Ukrainian cultural values.

SHOTS created a campaign for the new product from the Morshynska brand – water with juice. In the advertisement, the creatives literally flipped the perception of this product. For the campaign, key visuals and a video were developed in collaboration with Adjè.

McCann Kyiv is expanding its operations in external markets by developing a large-scale advertising campaign for the Moussy brand (Carlsberg company) in the MENA region (Middle East and North Africa). The first step involved launching a significant advertising campaign for Moussy simultaneously in two countries – Saudi Arabia and Egypt.

ddd© agency developed the campaign for EFE, a reliable partner for construction projects.
The agency developed & delivered a comprehensive approach showcasing the brand’s long-standing presence, wide product range, and extensive geographical coverage.
Why 360? Because the brand is everywhere: underfoot – paving stones, overhead – reinforced concrete, and all around – concrete walls. This insight inspired the slogan: «EFE IS HERE».
Impressions: 6.5mln.

To draw public attention on war veterans’ integration, Adsapience  agency created a social campaign involving the prominent war photographer Kostyantyn Liberov. The agency invited the real Ukrainian veterans who found strength to start a new life after severe injuries and those who supported them for a photoshoot. The breathtaking photo stories of love and trust appeared in the display windows of TSUM Kyiv, promoting the campaign main idea: no one veteran should return to civilian life alone.

The advertising agency Superfuture and video agency and action developed an ad campaign for the everyday goods marketplace MAUDAU. The video emphasizes the market’s philosophy, «Order MAUDAU – Do MAUDAU», implying that by «doing MAUDAU», you can order everything you need and finally cross at least one routine task off your list.

The team of linza production created a series of animated and collage videos for Ukraine’s official social media, highlighting the nation’s rich culture and history. 

By combining archival footage with modern graphics, we crafted dynamic visuals that connect past and present, showcasing the achievements of notable Ukrainians and emphasizing the importance of preserving national heritage.

The «MOKO Digital» agency developed and implemented a communication campaign for the launch of the «Men’s Psychological Support Line» project from UNFPA Ukraine (with the support of the UK government). The campaign aimed to overcome key barriers when men seek qualified help – toxic masculinity and gender stereotypes. The MOKO team presented the project on the first men’s podcast, developed a website and explanatory materials, and launched a teaser campaign, as well as integrations and collaborations with Ukrainian influencers.

Adsapience agency helped to save 1,395 lives of Ukrainian defenders by running the all-country blood donation roadshow campaign for the charity initiative We are of the same blood. The campaign named Independence is in our blood was launched before Independence Day of Ukraine and aimed to unite Ukrainians for the sake of saving lives of those who now shed their blood for freedom. A huge Life Saving Truck made a trip through 5 cities and engaged 465 people that donated more than 200 litres of blood.

Postmen created a video as part of the «Break the circle» campaign by UNFPA Ukraine. This informational and educational campaign, initiated by the United Nations Population Fund in Ukraine, was aimed at helping victims break free from the cycle of violence. The agency developed the campaign’s concept and activity plan to support the cause.

Kyivstar, together with the «Come Back Alive» foundation and the Ministry of Economy of Ukraine, has launched a large-scale initiative for demining the country called «We Live Here 2.0». The campaign was developed by the creative agency I AM IDEA, with production by Family Production. The campaign video tells the story of a photographer who captures the beauty of Ukraine through his lens – the wild fields, distant rivers, and abandoned places. However, this beauty lacks life as there are no people in these landscapes.